At eMania Marketing we specialize in helping you create Fandemonium! Over the past few years digital and mobile marketing has opened up new opportunities for businesses to communicate and engage with their target audience more effectively. eMania is at the forefront of helping businesses reach their customers in more effective and affordable ways. Radio and TV are becoming more fragmented and can be quite expensive, therefore, the need to have affordable solutions to reach current and new customers is vital. These are the reasons why the eMania solution is so beneficial with being able to help businesses of all sizes be able to utilize all the latest marketing technology such as SMS, email, wi-fi marketing, websites, mobile websites, ecommerce, SEO and social media marketing to their fullest potential without costing a fortune. Due to its simplicity you can manage everything all yourself and if you get stuck we have a friendly support staff to assist you or for just a few dollars more we can provide an array of services to manage all these for you . It's all-in-one-marketing, all in one place.
Digital and Mobile Marketing The Mobile Marketing Association defines mobile marketing as “the use of wireless media as an integrated content delivery and direct-response vehicle within a cross-media marketing communications program”.
What this means is various digital and mobile tools and options can be used for mobile marketing communication: mobile web sites, mobile applications, Short Message Service (SMS), Multimedia Messaging Service (MMS), and mobile video.
The unique characteristics of the mobile channel (e.g. high response rate, anytime and anywhere, relatively low cost) compel marketers to consider mobile along with other options in the process of the marketing communication mix selection.
Why Use Mobile Marketing
Re-engage and Retain your customers.
Traditional media campaigns such as television commercials, radio ads, direct mail, and inbox-cluttering email campaigns are just not as effective as they used to be. In fact, mass-marketed messages have created a “numbing-effect” because the messages through those channels are usually not relevant or targeted. Advertisements are ignored or in the case of television, fast-forwarded with a DVR. This is where mobile marketing comes in. Targeted and personal marketing communication has become extremely important and the answer to the “numbing-effect”.
Smart business owners understand that in today’s fast-paced and mobile world, mobile marketing must be considered as a viable option to the marketing mix if a business is to survive and flourish. By placing truly relevant and targeted marketing messages where most customers are focused and engaged, a message is sure to be read and responded to. There is no other medium more engaging than the screens of mobile devices such as smartphones and tablets.
In the United States alone there are millions of mobile screens. According to Nielsen Mobile, mobile phone penetration is nearing 90% of the U.S. population and approximately 57% of US mobile subscribers (154 million people) use text messaging on a regular basis.
This may explain why people are going mobile. The trend of going mobile is significant. Facebook recently reported statistics indicating that over half of its 750 million subscribers access Facebook from a mobile device and exhibit twice the activity level of non-mobile users. It’s clear to see that the time for mobile marketing is now!
Unlike mass marketing, which blankets a certain geographic area, mobile marketing is 100% opt-in. This means mobile messages are hitting targeted loyal customers who have expressed an interest in receiving subsequent marketing and promotional messages. The interest is staggering. In a recent survey conducted by Luth Research, 75% of those surveyed indicated they were open to receiving messages on their cell phone from companies they select.
The response rate of correctly targeted mobile advertising campaigns is staggeringly more than similar campaigns via other channels. As an illustration, in a recent study included in the International Journal of Mobile Marketing, the response rate of mobile marketing campaigns was reported at 31% on average, while the same figure for permission based e-mail marketing is from 1% to 8%, and the response rate of printed advertising came in at a measly .15% to .60%.
Your customers want to hear from you and interact with you. Don’t make them wait any longer.
Some of the most common uses of message marketing include:
Website Design and SEO
When it comes to having a website in this day and age it's imperative to have one that you can work on and that is easy to use and understand. You will also want a website that has a support team to assist you when it comes to making changes to your website just in case you get a little stuck. A website is your business card on the internet. Not having a website is almost like not having business cards to hand out to people when you meet them and with plans starting at just $49 per month eMania makes having a website affordable for any business. Check out some of the features you can have with your website:
Drag and Drop Functionality
Photo Galleries and Slideshows
Video Players and YouTube
Forms and Surveys
Traffic Stats so you can see where people are coming from and what keywords they used to find you